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Acquisition Digital Marketing Co-ordinator

Wirtschaft & Fundraising
Dienstverhältnis Vollzeit
Veröffentlicht am 20.02.2024

Royal British Legion

Are you looking for a rewarding opportunity in Digital Fundraising & Marketing?

RBL are looking for a Supporter Acquisition Coordinator where your expertise in fundraising will shine!

Your core responsibility will be to support the planning and execution of engaging fundraising campaigns aimed at reaching our target audiences and acquiring new supporters through digital channels. This includes, but not limited to, paid social, paid search, display / programmatic, email, and organic content.

From coordinating project delivery to managing campaign budgets, you’ll be assisting the Supporter Acquisition Manager to ensure our marketing aligns with our strategy and product messaging. You’ll be responsible for briefing, developing, and obtaining sign off on campaign assets for a range of different products, from legacy to regular giving, cash appeals to lottery, including the Poppy Appeal – the nation’s biggest and longest running fundraising campaign. And your commitment to compliance will ensure that all campaigns adhere to industry regulations and internal guidelines.

To achieve this, you will play a vital part in developing and maintaining relationships with internal teams, like Digital Marketing who manage our social and search operations. And external suppliers, like our creative agencies who produce campaign assets.

Post-campaign, your analytical skills will come into play as you conduct detailed analyses and present your findings and recommendations to help continually improve campaigns and inform future marketing activity.

If you are passionate about creating impactful digital campaigns that promote our cause and raise vital funds, join us in honouring and assisting the armed forces community through your marketing skills.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

RBL exists to bring together nations, communities, and individuals to create better futures for the Armed Forces community. We do this through our leading role in Remembrance, providing services to enable serving and ex-serving members of the Armed Forces and their families live fulfilling lives, and by campaigning for improved support and recognition for the Armed Forces community. Our people work across the country to raise funds, support our membership to play their part, and to run and develop our organisation and its capabilities, as well as to deliver these important outcomes for our communities.

Here at RBL, we aim to support our people and their wellbeing, with a package including generous paid holiday allowance and pension scheme contributions, and a range of optional benefits and discounts.

You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics and aim to operate an inclusive recruitment process.

Closing Date: 25th February 2024

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

If you require the job advert or job description in an alternative format, please contact 0808_802_8080.

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