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Charity Strategy Lead

Wirtschaft & Fundraising
Dienstort London
Dienstverhältnis Vollzeit
Veröffentlicht am 09.04.2024

Human Race Ltd

Company: Human Race

Position: Charity Strategy Lead

Location: Battersea, London SW11 / Home Working (hybrid)

Contract Type: Permanent / Full Time

Salary Range: DOE

Holiday: 22 days per annum (pro rata)

Closing time/date: 9:00 Friday 3rd May 2024.

Company Background

Human Race is a leading mass participation sports event business delivering a diverse range of events in triathlon, cycling, and running. The company is part of ASO, one of the world’s largest sports events organisers, including notably the Tour de France and participation events L’Etape du Tour and the Paris Marathon. Human Race’s purpose is to improve lives through mass participation events for everyone. Our events include the largest 10km in the UK (London Winter Run), Europe’s 4th largest marathon (Manchester Marathon), the largest open road sportive (Dragon Ride), and Britain’s oldest triathlon (Royal Windsor).

Human Race is a fast-paced, fun place to work with a great team atmosphere. It’s a sociable office of like-minded people with shared goals, values, and interests who take great pride in the events we deliver – whether it’s a triathlon we’ve run for 30 years or a major event in central London.

The Role

Reporting to the Partnerships Director we are looking for an experienced individual who has a passion for the charity and mass participation events sector. Human Race has some of the most successful mass participation events in the UK and we are looking for an individual to help make a positive difference to people’s lives.

Human Race Events already have strong charity elements with £5.5million (excluding Gift Aid) raised for more than a thousand charities in 2023; this role will focus on developing the charity strategy in the UK as well as working with our parent company, ASO, in Paris to build their charity strategy. This will involved 360 strategy delivery, from building commercial structures, prospecting partners, developing assets, delivering campaigns to charity partners, reviewing and renewing.

The Charity Strategy Lead will have extensive relationships within the charity fundraising, will have a proven record of success in fundraising strategy and account management, and comprehensive understanding of fundraising platforms.

You will have extensive knowledge of the innovations and trends of charity fundraising, with comprehensive understanding of digital marketing, UX and platform integrations within the mass participation event sector.

Key Responsibilities:

  • Devise a fundraising strategy to be approved by the Senior Leadership Team.
  • Develop commercial solutions that provide value for both parties.
  • Manage and develop our fundraising platforms, focusing on innovation and development to be at the forefront of fundraising trends.
  • Manage the leading charity partners across key events.
  • Actively sell-in charity partnerships and packages.
  • Monitor fundraising performance to provide regular updates to the company, monitoring trends and projecting outcome.
  • Nurture strong relationships with key charities to ensure Human Race events are well known & respected in the industry.
  • Line Management of members of the Partnerships team Ensure Human Race is regularly represented across the charity and events sector attending networking events, panels, and round table discussions to collaboratively improve charitable impact.
  • Build a strong working relationship with our parent company ASO and explore all commercial activities.
  • You will add support to the sales function across commercial partnerships.
  • You love developing relationships with your customers and working to find the best solution for the company and the customer.
  • You will excel at persuading, negotiating, and delivering excellent levels of client servicing for the charities.

Key Relationships:

  • Our Charity partners
  • Our Charity participants
  • Partnerships Director
  • Marketing Director
  • Fundraising Platforms
  • Head of Sales

Skills and Experience Required


  • Over 5 years’ experience in Charity Sector/ mass event fundraising.
  • Account management, including onboarding, project management, review and renewal.
  • Proven Sales Experience. Excellent written skills and oral presentation skills.
  • Effective Management skills.
  • Experience managing budget & reconciliation of projects.
  • Comprehensive understanding of digital marketing & CRM.
  • Understanding of data analysis & GDPR regulation.
  • Contract drafting.
  • Strong Microsoft Office competence.
  • High attention to detail.
  • Good planning and organisation skills.


  • Self-confidence.
  • Proactivity.
  • Flexibility.
  • Problem solving.
  • Communication.

Great extra benefits you get at Human Race

Hybrid working environment with the office based by Clapham Junction Station. Free entry for you into any of our events – including ASO events in Europe. 5x free entries for friends and family. Regular social events including parties, trips, and ad hoc celebrations. Opportunity to participate in other events/experiences for research. Cycle to work scheme – we love to ride!

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