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Individual Giving Manager – Acquisition

Gesundheit & Wohlbefinden
Wirtschaft & Fundraising
Dienstverhältnis Vollzeit
Veröffentlicht am 29.04.2024

The Air Ambulance Service

Individual Giving Manager – Acquisition

The Air Ambulance Service provides two very important functions, Helicopter Emergency Medical Services (HEMS) and The Children’s Air Ambulance (TCAA) which provides paediatric transfers across the UK. Our objective is to save lives, utilising specialist pilots, doctors, and paramedics and with our work centered on saving lives, improving clinical outcomes and being able to react quickly and efficiently to emergencies.
We are at the forefront of innovative clinical care, and we challenge boundaries.
Every day our charity is tasked with a unique set of missions which we respond to with our fantastic services, all of which are funded entirely by voluntary donations, trading and fundraising activities we undertake. This ethos remains at our core; we are here to work alongside and help the NHS without using their available funds. The impact we make with our services is to keep people alive, keep families together, to let children grow into adults and to enable the NHS to carry out more work than they would have been able to without our support

We also impact our communities by creating jobs, taking actions to improve the environment, bringing people together as volunteers and creating worthwhile training and experience opportunities.

Our work is only made possible by the wonderful support and generosity of the public, together with the dedication, skill and enthusiasm of staff and volunteers in all areas of operation. This support enables us to invest into our operational services, into developing staff and volunteers and into our future financial stability to protect the services needed now and in the future.

Job title: Individual Giving Manager – Acquisition
Location: Rugby (hybrid 40% office based)
Full time: 37.5 hours
Annual Salary: £40,833
Closing date: 24th May 2024*

Job Purpose

Are you passionate about making a meaningful impact through individual giving programs & and increasing net income for our organisation?

Do you thrive in developing innovative strategies to connect with new supporters and expand our supporter base?

Are you ready to take the next step in your career by taking our acquisition initiatives and taking them to new heights?

We are now scanning the skies for an Individual Giving Manager in Acquisition.

Now, this role is not just a strategist role; you will be the architect of growth, crafting innovative campaigns that captivate hearts and minds. You will navigate the ever-evolving landscape of supporter engagement, using data-driven insights to shape compelling narratives and drive supporter conversion. This role will also manage our relationship with our lottery provider, so quick & strong relationship building is a must.

We want someone who can breathe life into campaigns, transforming concepts & ideas into captivating stories that resonate with audiences. But it’s not just about creativity; it’s about impact. You will be relentless in your pursuit of growth, analysing every metric, fine-tuning every approach, and delivering results that fuel the mission of The Air Ambulance Service.

Join us and let’s soar to new heights together.

Key Responsibilities

To work as part of our Individual Giving team to develop and deliver a programme (currently made up of warm and cold cause-related postal appeals and raffles) to recruit and retain cash and regular giving supporters to meet financial targets.
To diversify into non-postal ways of recruiting donors such as digital marketing online, social media, text to donate, face to face etc. through research and testing.
To manage the relationship with our External Lottery Manager
To collaborate within the team to set the strategy and budgets for Individual Giving short and long-term in partnership with line manager.
To manage relationships with external suppliers including copywriters and fulfilment houses.
To use data insight gleaned to take strategic decisions about where to direct resources.
Test new methods of recruitment and retention with a view to long-term innovation

Person Specification

Experience of developing and running successful individual giving programmes to recruit new donors
Experience in audience insight
Target driven self-starter with an ability to both think strategically and take data-driven decisions as well as work operationally get things done
Numerical skills and ability to use excel spreadsheets for tracking, reporting and analysing figures
Excellent written communication skills

Compliance Responsibilities

In addition to specific compliance requirements within your area of expertise, you also hold responsibility in your specialism for:
• Health & Safety and Environment.
• Safeguarding
• Data Protection
• Equality, Diversity, and Inclusion
• Quality
You are expected and encouraged to raise and escalate appropriately any potential breaches or areas for improvement regarding the above.

The role is subject to a Basic DBS check.


TAAS is an inclusive working environment where Equality, Diversity and Human Rights are guiding principles, individuals are respected and a value of having a diverse workforce is recognised. The recruitment, employment and development of people are based on qualifications, experience and competency to do the job, eliminating personal bias or prejudice.
As an organisation, TAAS are committed to ensuring the safety and welfare of children and vulnerable adults involved in any of our activities. Our commitment applies to all acting on our behalf, i.e., employees, contractors, volunteers, supporters, patient, donors and visitors, meaning that all have a responsibility towards safeguarding children, young people and vulnerable adults with whom they have contact with. Any new staff starting with the organisation will need to be committed to Safeguarding, complete relevant Safeguarding training and report any concerns they may have. TAAS operate a safer recruitment process, as part of our Safeguarding policy, which includes identifying and rejecting anyone who may be a risk to vulnerable people.

*Please note that we reserve the right to close this before the stated date, should the hiring manager deem there to be enough suitable applicants.

REF-213 578

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